OXYGNOS

The operating system for the health & fitness industry.

Gyms. Studios. Clubs. Spas. Wellness practices.

Book a call with Ryan

THE CONTINUUM

From stranger to lifelong member.

The system is built around everything in between.

STRANGERLIFELONG MEMBER

Success is measured one way:

“I can’t wait to go back.”

OXYGN OS runs every step in between.

THE PRODUCT

One operating system. Every part of your business.

OXYGN OS is the infrastructure installed inside your fitness, health, or wellness business. It pulls every signal from your operation into one place — your ads, your reviews, your software, your CRM, your website, your team, your competitors.

And turns it into the daily output your business needs to run: marketing campaigns, content, sales sequences, member communications, search visibility, recruiting, brand voice, and operational SOPs.

You stop running fifteen tools and stop hiring an agency to interpret them for you. You run one system, with one operator who installed it next to you.

INPUTSCENTRAL HUBOUTPUTSMETA ADSInstagram + FacebookGOOGLE ADSSearch · PMAX · DisplayGOOGLE ANALYTICSBehavior · Conversions · SourcesGOOGLE REVIEWSSentiment · Themes · ResponseGOOGLE MAPSLocal pack rankingsYOUTUBEAds · Analytics · TranscriptsORGANIC SOCIALIG · TikTok · FB · ThreadsREDDIT & AI SEARCHChatGPT · Gemini · PerplexityCALENDLYTour bookings · Show ratesYOUR CRMLeads · Pipeline · CommsYOUR GYM SOFTWAREMemberships · Revenue · ClassesYOUR WEBSITELanding pages · Forms · BehaviorOXYGNOSNOTION + CLAUDESTRATEGIC BRIEFSWeekly view · Financial overviewMonthly + quarterly summariesCONTENT ENGINECaptions · Scripts · HooksMulti-format repurposingEDUCATIONAL CONTENTWeekly research-backed newsletterTopic intelligenceMARKETING CAMPAIGNSOffer briefs · Ad copy · CreativesLanding page HTMLSEARCH VISIBILITYLocal SEO · AI search auditsSchema · Optimization plansMEMBER LIFECYCLELead response · Tour follow-up · TrialAt-risk alerts · Win-backMEMBER COMMUNICATIONSLifecycle emails · SMSReview responses · SurveysTALENT ACQUISITIONOutbound recruiting · SourcingPersonalized outreach draftsBRAND & VOICEVoice doc · Claims repositoryVisual templatesOPERATIONS & SOPsTraining · Crisis playbooksDecision log · Project tracker

THE BRIEF

Every Monday at 7:00 AM.

Auto-generated. Delivered to your inbox. Pulled from every signal flowing into your business.

OXYGNOS
Week of May 4 — May 10, 2026
Auto-generated · Delivered Monday 7:00 AM

WEEKLY
EXECUTIVE BRIEF

Riverside Athletic Club

Strong week. Lead volume up 18% on flat spend, driven by the Meta creative refresh that landed Tuesday. 11 new memberships signed — up 22% week-over-week. Blended CPL came in at $47.82, your best in six weeks.

Spend
$4,160
flat vs. last week
Leads
87
+18% vs. last week
Tours
23
+15% vs. last week
New Members
11
+22% vs. last week
Top-Line Performance
01 · Channel Breakdown
ChannelSpendImpressionsClicksLeadsCPL
Meta Ads$2,340184,2104,82047$49.78
Google Ads$1,82092,1401,68028$65.00
YouTube Ads$0
Organic Social31,420 reach412 clicks12
Total$4,160307,7706,91287$47.82 blended
Wins This Week
  • 01Meta creative #4 ("Member journey" carousel) hit 6.2× ROAS — top performer of the quarter.
  • 02Google Reviews up 8 new this week. 4.9★ average holds.
  • 03Local SEO: "personal training near me" rank improved from #6 → #2.
Needs Attention
  • 01Two Meta creatives showing fatigue. CTR down 22% over 7 days. Refresh queued for Wednesday.
  • 02Google Search campaign A CPL trending up. Recommend pausing, reallocating to Performance Max.
This Week's Output
02 · Production Schedule
04
Social Posts
Tue · Wed · Fri · Sun. All approved.
01
Newsletter
Thursday — "Why your warm-up matters more than your workout"
02
Meta Creatives
In production. Drop Friday for weekend launch.
03
Talent Outreach
3 candidate sequences live. 2 booked screen calls.

FOR EVERY OPERATOR IN HEALTH & FITNESS

You're carrying the whole thing alone.

Maybe you're three months from closing. Maybe you're profitable but the wheels are starting to wobble. Maybe you're running a thriving club and watching the next million sit just out of reach.

The shape of the problem is the same: too many decisions, too many tools, too few people who understand how marketing, sales, content, hiring, and operations actually fit together.

You don't have a marketing problem. You have a complexity problem. And no one in your life sees the whole picture except you.

THE OUTCOME

Two hours a week. Everything else handled.

Marketing campaigns, content, sales sequences, member communications, recruiting, operations — every output your business needs.

Generated by the system. Approved by you.

START HERE

Stop running your business alone.

A 30-minute working session with Ryan. He listens to your business, asks the questions that matter, and tells you what he sees. Free. No pitch.

Got it. Ryan reads every application personally. You'll hear back from him within 24 hours.
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